YouTube want listeners to “ask for music any way you like” with a new AI-powered radio seeming to be on the way.

The latest in AI-music tools comes from YouTube. Their premium music streaming service YouTube Music is testing a new custom radio that works from your prompts. Powered by AI, this radio hopes to expand the potential for music discovery and on-demand vibes.

The feature – which is currently being tested – appears on the Home feed of a user’s app. It offers them to “Ask for music any way you like”. Simply describe your musical desires through text prompts or voice commands. The AI will generate a personalised radio station packed with songs that match your mood and preferences.

Once you’ve given your prompt, YouTube will use its AI to create the playlist that both suits your tastes and your prompt to the best of its ability. It will generate a radio station using their existing playlist card. It comes with a station name, description, and is labelled “Created for you”.

YouTube are somewhat behind competitors. Spotify revealed a new AI DJ at the start of last year, with an AI radio host that plays a selection of user’s liked tracks and new recommendations. Amazon launched a similar feature with their AI-powered ‘Maestro’.

The music streaming market is booming, with over 600 million users globally. The US leads the pack, but how are American’s choosing their tunes? A recent Digital Music News report unveils the “Big Three” music streaming services: Spotify, Apple Music, and Amazon Music, claiming a whopping 90% of the paid market share in the US.

YouTube Music sit in fourth with just 6.8% of the paid music streaming market share. However, that percentage equates to an impressive 9.25 million subscribers.

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