Alex Sherman | CNBC
It’s been almost 20 years since the founding of Alphabet’s YouTube, and Hollywood still doesn’t really know what to do with it.
YouTube, which effectively invented user-generated content, claims a daunting share of overall media consumption. And it’s no longer just dominating the internet, it’s dominating the living room, too.
YouTube made up 9.7% of all viewership on connected and traditional TVs in the U.S. in May — the largest share of TV for a streaming platform ever reported by Nielsen’s monthly “The Gauge” report. Netflix ranked second, claiming 7.6% of viewership. Among streamers only, YouTube’s total viewership was close to 25% market share.
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Source Link: https://www.editorandpublisher.com/stories/youtube-dominates-streaming-forcing-media-companies-to-decide-whether-its-friend-or-foe,250618
YouTube dominates streaming, forcing media companies to decide whether it’s friend or foe
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