Of course we will be willing to endure Amazon’s ads for The Boys, Fallout, Invincible, The Rings of Power, The Expanse, Reacher, and Fleabag because we already know their quality. I’ll endure a little more T-Mobile condescension if I can see the next epically vile and disgusting scene The Boys delivers.

But Bosch? Outer Range? Patriot? All the series someone told me I should try, but I’m not quite convinced? Why would I sit through Amazon’s ads for them?

It’s foolish. For real. Call me close-minded all you want–it’s just foolish. If I have a half dozen other streamers to choose from which all give me movies and series I know I love, spinoffs in franchises I know I love, and completely original content I’ve never seen but that I can try without ads, how will you convince me it’s anything but foolish to endure Amazon’s ads for anything but the content I already know is worth it?

Actually, not only are Amazon’s ads de-incentivizing me from trying new (to me) content, I’m not even sure if I’ll keep watching some of the shows I’m already invested in.

Will I bother to watch Season 2 of Carnival Row now that I not only had to wait what felt like a few dozen years to get it, but I’ll also probably have to watch those stupid cartoon bears who are obsessed with toilet paper?

Or The Rig? I watched Season 1 of The Rig. It was okay. Would I have watched Season 2 without Amazon’s ads? Sure, if I wasn’t busy reading Hulk 2099.

Now? Eh. There are so many options to watch people with accents die horribly besides The Rig, and most of them don’t come with Amazon’s ads.

There’s too much content. There’s too much of it on my TV, on my phone, on my gaming console, in my comic book boxes, and in my bookshelves for Amazon to sway me with “yes, ads are annoying, but doesn’t Citadel look cool?”

No. Not that cool. Not bears obsessed with their butts cool. Come on.