Facebook-parent Meta is rolling out its artificial intelligence (AI) assistant in India. With the release, users of Facebook, Messenger, WhatsApp and Instagram can use the Meta AI assistant to tap into generative AI-enabled search capabilities, assistance, information-seeking abilities and other features.

Meta AI Assistant was first announced at the company’s Connect event in 2023. The AI assistant is built with Meta Llama 3.

Meta AI Assistant in WhatsApp
Explaining the benefits of Meta AI Assistant, the company said that WhatsApp users can ask the assistant in the group chat to recommend restaurants with great views and vegan options for you and your friends to consider.

“Organizing a weekend getaway? Ask Meta AI to give you ideas of places to stop on a road trip. Cramming for a test? Ask Meta AI on the web to create you a multiple choice test. Moving into your first apartment? Ask Meta AI to “imagine” the aesthetic you want so that you can create a mood board of AI-generated images for inspiration on your furniture shopping.”

Meta AI Assistant in Feeds
Meta says that its AI assistant can also be accessed when scrolling through Facebook Feed. The AI assistant can be used to ask more information about things they come across in a post. For example, if you see a photo of the northern lights in Iceland, you can ask Meta AI what time of year is best to check out the aurora borealis.

Meta says that its users do not need to install any separate app to access Meta AI. It is already integrated into Meta apps- WhatsApp, Instagram, Facebook and Messenger.

The announcement comes a week later Google rolled out its Gemini app in India. Meta AI also aims to rival OpenAI’s ChatGPT.