The feature is mainly aimed to help small creators to be discovered by new viewers and help them receive support from the community. The testing of the feature is allowed for only a subset of YouTube Partner Program content creators who follow the community guidelines and have less than 500,000 subscribers.

Hyped videos are displayed in the “Explore” section and not the trending section. Moreover, viewers can only hype videos published in the last seven days.

The new feature is being experimented in Brazil, Taiwan and Turkey and it is unclear whether it is a paid feature. YouTube has said that it will collect feedback and learn if and how the feature will be expanded to other people in upcoming days.

Previously, YouTube had announced that it is experimenting with a feature that will let users add context to videos in the form of notes. This will help provide relevant information to others for clarification. This arrives in addition to other context prioritising features that YouTube has introduced recently such as information panels and additional requirements for disclosing synthetic or altered content.