Griffin Loch and The Critics work on the new “Movic Video” for the song “Heart of Gold.” (Courtesy of Griffin Loch)

Director Griffin Loch and the local band The Critics invite everyone to watch their new movie/music “Movic” video on YouTube by going to TheCriticsBand.com or GriffinLoch.com.

“An epic presentation of crime, time travel and the search for true bliss all driven to the heartbeat of The Critics’ newest alternative rock song ‘Heart of Gold’ (is) now streaming on all music platforms,” said Loch.

The “Movic” video premiered on June 1 at the historic Minor Theatre in Arcata, with over 80 fans, family and friends in attendance.

The collaborative venture is all shot within the beautiful landscapes of Humboldt County with all local cast and crew, Loch said.

Loch is a director and writer, known for “A Spark of Nothing” (2021), “The Adventure of T.P. Man and Flusher” (2019) and “Calling the Shots” (2018). He is currently in post-production for his next film, “The Undistilled.”

When he’s not working on films, one can find Loch creating new haunts for the Griffin Loch Scream-A-Torium Scaregrounds located at the Humboldt County Fairgrounds in Ferndale every October. Go to ScreamAToriumHaunt.com for more information.

The Critics are a Fortuna-based original alternative rock band. Brothers Ethan and Joshua Fuller and their best friends Sergio Ramirez and Aaron Soli have been playing together for the last four years. They released their first EP, “Party Girl,” in 2021 and their first album, “Miserable & Melodramatic,” in 2023. They are currently working on their second album and a new single, “Silence,” to be released this summer.

The Critics have played over 40 shows and are heading to the Golden Gate Bandshell with other local bands Red Hot Shame, Good Time Charlies and Barking Dogma on July 27 for a Humboldt County Music Showcase. Go to TheCriticsBand.com for a list of upcoming shows.