Alphabet said Tuesday that its YouTube division generated $8.66 billion in second-quarter advertising revenue, up 13% over the $7.66 billion it made in the second quarter of 2023.
YouTube, however, fell short of equity analysts’ forecasts of around $8.93 billion in quarterly revenue.
The growth rate was also off Q1’s torrid 21% expansion to $8.1 billion.
Just in domestic connected TV consumption alone, YouTube controlled nearly 10% of all viewing in June, second only to Disney’s combined platforms, according to Nielsen’s latest “Media Distributor Gauge.”
Meanwhile, Alphabet beat analyst expectations overall, reporting Q2 revenue of $84.74 billion (up 13.6%).
YouTube Ad Revenue Up 13% to $8.66 Billion in Q2 #YouTube #Revenue #Billion
Source Link: https://www.nexttv.com/news/youtube-ad-revenue-up-13-to-dollar866-billion-in-q2
YouTube Ad Revenue Up 13% to $8.66 Billion in Q2
Alphabet said Tuesday that its YouTube … – BLOGGER – WP1, Billion, Revenue, YouTube
