In May, YouTube Music’s AI song recognition feature was made available to select Android users and then rolled back. However, the feature was reportedly launched for both Android and iOS users worldwide on Monday, July 15.

Evidently, this feature is mainly for those users who don’t know the name or lyrics of the song that’s stuck in their head but can only remember its vague details.

But if you want to look for song playlists that are best suited to your tastes or mood, YouTube Music is reportedly testing out another generative AI feature called conversational radio. It lets users access customised radio stations by describing the type of songs that they want to hear such as “catchy pop choruses” or “upbeat pop anthems.”

Only accessible to YouTube Premium users in the US, the conversational radio feature will appear as a card saying “Ask for music any way you like” on the home feed of YouTube Music, according to TechCrunch. Tapping the card will reportedly display a user interface screen on which users can enter a prompt or pick one that’s suggested.

AI’s impact on music streaming

Online platforms are increasingly being upgraded with generative AI features and music streaming apps are no different. Besides YouTube Music, other big players such as Spotify, Amazon Music, and Deezer are also looking to leverage generative AI to create playlists that are tailored to a user’s music choices. It could allow users to personalise their listening experience by entering prompts to listen to a specific song, artist, or music genre.