However, YouTube’s ad revenue for Q2 fell short of analyst estimates of $8.93 billion for the quarter, per FactSet’s StreetAccount. In Q1, its ad sales had popped 21%, to $8.1 billion. (The advertising figures don’t include subscription revenue from YouTube’s business.) That said, primetime TV ad spending on U.S. networks in the first half of 2024 was down 2.8%, per estimates by media-measurement firm iSpot.tv.
YouTube Q2 Ad Revenue Hits $8.66 Billion, up 13%, Short of Wall Street Expectations #YouTube #Revenue #Hits #Billion #Short #Wall #Street #Expectations
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YouTube Q2 Ad Revenue Hits $8.66 Billion, up 13%, Short of Wall Street Expectations
Ad spending on YouTube continued at grow… – BLOGGER – WP1, Billion, expectations, Hits, Revenue, short, Street, Wall, YouTube
