Scarlett Johansson might be glad to hear this one: YouTube now allows people to request that AI-generated content be removed from its platform if the content in question realistically simulates their face or voice.

First spotted by TechCrunch, the TOS update was apparently made in late June, and alters YouTube’s Privacy Guidelines to specify that it is in fact a privacy violation if someone uses genAI tools to put you in content without your consent.

“If someone has used AI to alter or create synthetic content that looks or sounds like you, you can ask for it to be removed. In order to qualify for removal, the content should depict a realistic altered or synthetic version of your likeness,” YouTube says about the new rule.

While this is some measure of protection for people, filing a request doesn’t 100% guarantee content will be taken down. YouTube says it’ll consider “a variety of factors” when deciding to remove videos, including whether the content “contains parody, satire or other public interest value” and whether it “features a public figure or well-known individual engaging in a sensitive behavior such as criminal activity, violence, or endorsing a product or political candidate.”

It also considers whether the creator of the content disclosed to viewers that their video was made by genAI.

If someone files a privacy violation complaint against a video, the uploader has 48 hours to take action–meaning they can either remove the likeness from their video, or delete the video altogether. If the uploader takes no action within 48 hours, YouTube steps in and initiates a review of the video. If it finds a violation, it could delete the upload.

And, if the uploader is a repeat offender, they could lose their account, YouTube warns.

“If we remove your video for a privacy violation, do not upload another version featuring the same people. These people will likely file another privacy complaint or report you for harassment,” it says. “We’re serious about protecting our users and suspend accounts that violate people’s privacy.”

YouTube and its parent Google have both been bullish about AI, but at the same time have to contend with the numerous problems that stem from genAI, including concerns about deepfakes. And, considering we’re deep into a presidential election year, there are likely to be more guideline updates around AI–on YouTube and elsewhere–in the months leading up to Election Day.