Google said Monday it is granting a reprieve to third-party cookies, which instead of being killed will remain functionable within Chrome browsers in 2025 and beyond.

Google plans to keep the internet trackers available in Chrome, but the tech giant said it would develop options for consumers to decide if they want to accept them, Ad Age reports.

The company initially announced its plans to end cookies back in 2019.

On Monday the company reiterated its “Privacy Sandbox” plans — an alternative ad tech pipeline for serving programmatic ads without cookies. But with cookies still functional, Ad Age says it’s unclear how much publishers and ad tech vendors will be motivated to invest in the Privacy Sandbox ecosystem.

“We recognize this transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising,” said Anthony Chavez, VP of Google’s Privacy Sandbox, in a blog post on Monday. “In light of this, we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We’re discussing this new path with regulators and will engage with the industry as we roll this out.”