Promising reviews: “I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stains, get this product! It’s a keeper. I will be ordering all of the shades.” —Brandy

“TikTok made me buy it. It goes on metallic purple, but smooth. I let it sit while I did the rest of my face, then wiped off the masque. I did try to peel the corner, and it came off in a small piece, so I said whatever and just used a damp tissue, which worked perfectly. The color, first of all, is highly pigmented and gorgeous. It’s super dry once the masque is wiped off, and I applied a shimmery gloss over top and it looked great.

Now, for the true testament — it is currently 90 degrees Fahrenheit, full sun, just literally balls hot. I work in education, and today we walked the pre-k students to the park next door for 90 minutes. I sweat off my undereye concealer, I looked like I was crying mascara streaks because the sweat was dripping down my face chasing them kids around… but these lips… these lips still look snatched! They look as good as when I put it on 4 hours before.” —Emily Owens

Price: $32 (available in 26 shades)